Bonuses

In a cozy café in central Kuopio, we met with Matti Slotte – a man whose name has become synonymous with online gambling expertise in Finland.

The founder and editor-in-chief of KasinoBonus.io shared his industry journey, market development views, and the secrets behind his project's success.

Matti, let's start from the beginning. How did a tech specialist from Kuopio become an online gambling expert?

Matti Slotte: (smiling while sipping coffee) You know, it's quite an interesting story. After graduating from the University of Turku in 2007, I returned to my hometown Kuopio.

Online gambling was just gaining momentum then, and like many young people, I got interested in online poker and slots. I remember playing Mega Moolah for the first time – it was incredible!

(laughs) But I was less interested in playing than in understanding the mechanics behind online casinos, their software, and security systems.

Did this interest lead you to work in the industry?

Matti Slotte: Exactly. I started as a junior developer at an online casino. It was an invaluable experience – seeing the industry from the inside, understanding how everything works.

You know, many think online casinos are just websites with games, but there's complex technology, security systems, and player protection mechanisms behind it all.

What drove you to create your own project?

Matti Slotte: Working in the industry, I saw many players making decisions blindly, without reliable information about casinos, bonuses, and rules. They often fell victim to unreliable platforms or simply didn't understand bonus program terms.

At some point, I realised we needed a resource that would tell the truth, without embellishment or manipulation.

And that's how KasinoBonus.io was born?

Matti Slotte: Yes, in 2018, I decided to dedicate myself fully to KasinoBonus.io.

I remember the first months – I practically lived at work, writing reviews, testing casinos, communicating with players.

My wife even joked that I married my laptop! (laughs)

How do you ensure objectivity in your site's reviews?

Matti Slotte: We have a very strict methodology. Each casino goes through multi-stage verification.

We test customer support, check payout speed, study bonus terms. (pulls out his phone and shows a table) Look – this is our casino checklist, with over 200 points!

We don't accept money for positive reviews, and that's a matter of principle.

What main problems do you see in today's online gambling industry?

Matti Slotte: (sighs) There are several.

First, insufficient transparency in bonus terms and promotions.

Second, the problem of gambling addiction – many operators don't pay enough attention to protecting vulnerable players.

Third, the emergence of unlicensed casinos that can disappear with players' money at any moment.

How does your site help address these issues?

Matti Slotte: We don't just publish reviews; we also conduct educational work.

We explain responsible gambling, casino mathematics, and how to read bonus terms. (shows a section of the site on his phone)

Here's our wagering calculator, for example – it helps players understand the real value of bonus offers.

Tell us about your team. How do you select employees?

Matti Slotte: We have a small but very professional team.

Each author must have industry experience and share our values. We regularly conduct training and monitor new trends.

You know, I even send my employees to responsible gambling courses – I consider it mandatory.

How do you balance intense work and personal life?

Matti Slotte: It's not easy, but I have my rituals. Every morning I walk along the Katiskalahti trail – it helps clear my head and prepare for work.

On weekends, I never miss KuPS matches – I'm a devoted fan! (shows a club scarf in his bag)

And I have a rule – no work after 7 PM, that's family time.

What are your project's development plans for the near future?

Matti Slotte: (enthusiastically) We're working on several major projects. First, we're launching a mobile app with personalised casino recommendations.

Second, we're creating an educational platform for responsible gambling.

Third, we're developing an automatic bonus offer monitoring system – this will help our readers always know about the best promotions.

What advice would you give to beginning players?

Matti Slotte: The main thing is to treat online gambling as entertainment, not a way to make money.

🚨 Always read the terms, play only at licensed casinos, and never bet more than you can afford to lose.

And of course, (smiles) read KasinoBonus.io – we do everything to make your experience as safe and enjoyable as possible.

And the final question – what do you dream about?

Matti Slotte: You know, I dream of the online gambling industry becoming more transparent and responsible. I want players to enjoy gaming without worrying about their data and funds' security.

And of course, I dream of KuPS finally winning the Finnish championship!

The outlook

Our conversation lasted several hours. Leaving the café, I realised that before me was not just a successful entrepreneur, but a person sincerely dedicated to his work and striving to make the online gambling industry better and safer for all its participants.

Roger.com, together with KasinoBonus.io, is committed to fostering honesty and transparency in the online gambling industry.

After exploring Matti’s excellent site, check out top casino reviews or dive into more expert guides on the Roger blog.