Comparison sites are a staple of practically every industry in the UK. They’re the easiest way to quickly compare services without wasting hours researching every option.
😮 Online iGaming is surging in the UK, fuelling a booming online gambling market set to exceed £15 billion by 2028. But which comparison sites are the best options if you’re looking for a new place to play?
This round-up covers the UK’s top comparison sites to steer you in the right direction. Let’s meet your match.
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What makes a great online gaming comparison website?
We know the key to finding your next spot is the best games, deals, and experience—and comparison sites remove the fuss from this process.
With 37% of Brits gambling online, it’s no surprise there are hundreds of places to play and just as many comparison sites. As with casinos, you need to know which comparison brand works best for you.
In our review of reviewers, we've focused on what matters most, including:
- Database size
- Genuine reviews
- Easy-to-handle layout
- Overall user experience
- Added-value features
- Access to free slot demos
We’ve ranked each site from one to five to help you streamline your search.
👉 However, we recommend checking out these sites yourself, as every player has unique priorities for a gaming comparison site.
3 best online gaming comparison sites in the UK
They say comparison is the thief of joy—but not when it comes to securing quality casinos!
Comparison sites are key tools for finding the best pay-to-play options. For a more informed decision, it's often best to use multiple sites and get expert opinions.
Let’s go through our top picks after looking at the UK comparison site market in-depth.
JohnSlots.com – 4.6/5
JohnSlots specialises in precisely what you’d expect. It’s a comparison site that looks at the top slot machines and slots-based online casinos operating in the UK.
👉 Unlike some other options on this list, it’s a niche comparison site concentrating purely on slot games.
You’ll get in-depth reviews of all new releases and comparison lists that quickly indicate which slot games make the most sense for you. The easy-to-navigate layout makes it simple to use whether you’re a new player or an experienced hand, with the user experience being a standout feature of JohnSlots.
You’ll also find overarching guides and strategies for playing slots, so if you aren’t familiar with some of the more complex features you’re likely to encounter, this is a great place to learn before you compare.
Similarly, JohnSlots is also one of the few UK-focused websites that features free demos of 98% of its slots, so visitors can have fun playing without the risk of losing money or committing to a slot they dislike.
The only real downside is that the sheer volume of information might initially seem overwhelming.
Also, whilst JohnSlot includes some casino reviews, it focuses mainly on slots. For other games like table or live dealer games, you’ll need a different comparison site.
Slotgods.co.uk – 4.1/5
Slotgods.co.uk is a standout in the slots comparison sector. It focuses on UK online slot sites and is known for engaging content and digging deep into its games and casino reviews.
One of the big green flags for slotgods.co.uk is that it doesn't focus purely on the numbers but the entire gaming experience. Examples include usability, slot themes, and the game variety a platform offers. Of course, this doesn't mean it shies away from issues like bonuses entirely, but it's certainly not the only focus.
Another point that has to be mentioned is transparency within the review process.
Many sites don't disclose how they rank platforms or who reviews them, and some have undisclosed ties to casinos or developers. By being fully transparent about its review process, Slotgods.co.uk builds trust and ensures its reviews are impartial.
Slotgods.co.uk boasts a well-organised, modern layout that isn't saturated with promotional content you'll find elsewhere. You don’t have to install an ad blocker to avoid being assaulted by pop-up windows here. Simply land on the page and use the well-marked sections to find the comparisons and reviews you want.
👉 So, where is it lacking? The site's quality is top-notch, but there's a lack of volume.
It doesn't have the same quantity of entries as other comparison sites in the same field. That might not be an issue if you're a new player trying to find your first slot platform, but if you've already played with the big names, you might come away disappointed.
Most importantly, it doesn't feature slot demos. If you want to try out the slot for free before committing to play for real money, you're not in the right place. Top slots review sites offer free demos or links to them, which is essential for both new and veteran players wanting to test games based on reviews.
Finally, whilst Slotgods.co.uk excels in slots, its narrow focus on this genre is a drawback. Expanding to cover other casino games would enhance its value as a comprehensive comparison site.
CasinoAlpha.com – 3.9/5
CasinoAlpha.com may not be well-known in the UK market, but its beginner-friendly interface, straightforward reviews, and quick comparisons make it stand out.
CasinoAlpha.com is quick to test and review new slot releases as they hit the market. Instead of waiting for other sites to test the same games, CasinoAlpha.com moves in quickly, equipping you with the information you need to discover whether a new release is worth your time.
Interestingly, it includes a native comparison tool available for free that allows players to evaluate different casinos.
Unlike the bare-bones comparisons you might expect, the tool enables you to compare based on the criteria that matter to you. This empowers you to make informed decisions based on what you actually care about.
Additionally, its reviews go beyond simple comparisons of casinos and the games they offer. CasinoAlpha’s simplicity isn’t purely in how it’s laid out but in the informative articles that explain the concepts it discusses.
Issues like responsible gaming practices, volatility, and RTP ratings are covered here, enabling beginners to understand every aspect of the reviews they read from the beginning.
Whilst quick to review new casinos, CasinoAlpha.com often neglects to update older pages, leaving players to verify info elsewhere.
Another downside of outdated reviews is that promotions may no longer be valid. Whilst some casinos maintain consistent bonuses, others frequently update them. Without real-time promotion updates, players may struggle to find the best options.
Conclusion: what’s the best online comparison website for you?
Online comparison websites give you the info you need, fast and fuss-free. The sites above are top choices for trusted platforms, but remember, no site is 100% perfect.
Instead of selecting a particular website and sticking with it, we recommend using multiple sites to get multiple opinions on which platforms excel in certain areas. The more opinions you have, the higher your chance of choosing the right product.
Meanwhile, new comparison sites are constantly emerging onto the market, meaning it’s wise to stay in touch with what’s going on. So, where will you begin?
