As the UK’s online casino industry reports another year of growth, it is set to be shaken up by a wave of innovations that will improve three key topics: gaming, the user experience, and security.
👍 But it’s always better to hear about upcoming changes from an insider.
We’ve had the chance to chat with online gambling expert and Chief Editor of Casino Alpha Tudor Turiceanu to learn about the emerging technological trends reshaping online gambling.
Table of contents
The UK leads the global market
For decades, the UK has led the way in maintaining a safe and thriving online gambling sector.
With over 14 years of experience studying the global gaming market, Tudor Turiceanu brings expert insights into the industry's current state and emerging trends. Turiceanu and his team at Casino Alpha have also set a benchmark in reviewing and rating the leading operators in licensed markets like the UK.
Regarding the current state of the iGaming industry, Turiceanu has pointed out recent figures that put total annual gambling revenues in the UK at £1.78 billion. This marks a £100 million increase year-over-year, which signals that the market continues to expand.
According to Turiceanu, its growth is set to be boosted by the implementation of several technological innovations, which brings us to the next point—VR and AR casino games.
Virtual and augmented reality in casino games
The entertainment world is already diving into the potential of VR and AR, and online gambling is leading the charge.
Whilst live casino games have featured VR since 2021, players haven't fully jumped on board yet, mainly because the tech has been slow to catch on with consumers. But this will likely change in the future due to more accessible and cheaper VR headsets on the way.
Turiceanu expects that as more users get on board, we'll see a rise in games built with VR features. The possibilities for this tech are endless and could spark a wave of entirely new types of casino games.
Artificial intelligence and online casino games
Like in other online industries, this year, more international gambling operators are diving into the exciting world of AI.
For the most part, this has been rolled out to improve payment systems, customer support, and security. One of the most exciting applications for AI, though, is its ability to offer customised games that change based on player interaction.
It’s not just personalised games that are set to change the market,” says Turiceanu. “AI technology allows web platforms to be optimised to display products that best suit individuals based on their previous behaviour.
He also highlights the potential for personalised promotions and user-experience improvements through the technology, making the online gambling experience more user-centric than ever before.
Improved online casino security
One of the biggest challenges facing all online businesses is the increased threat of scams and cyber-attacks.
These can have huge implications for the integrity of online casinos, and according to Turiceanu, the industry is taking major strides to ensure it remains at the forefront of web security.
🔐 More casinos are set to incorporate blockchain technology to increase their web security, as well as accept cryptocurrencies to improve the transparency of transactions.
Turiceanu also points out that the integration of AI will also help to establish behavioural biometrics of players to identify suspicious activity quickly.
Looking to a bright future
Thanks to his expert insights, Tudor Turiceanu is adamant that the future of the UK’s online gambling industry is bright.
These tech innovations are just the beginning and will take the market to new heights, bringing real benefits for both operators and players. Are you ready to dive into the future of online casino gaming?
Learn more about the future of online casinos and the latest news now. Read more on the Roger blog.
